Scott Adams, the creator of Dilbert, is famously critical of the workplace with his cynical cartoons. He entertains millions with his experiences of jargon-filled corporate speak and the lack of emotionally honest messages.

Last week, I met famed leadership expert Gareth Jones (author of Why Should Anybody be Led by You?). Jones speaks about large companies and draws lessons from great leaders like Mandela and Branson. It got me thinking - how would his lessons apply to startups?