Observe Customers Interacting with Your Product...It can be surprising

Posted on December 20, 2012 by Paul O'Dea

observe customers interacting with your product

Last Thursday we had the pleasure of welcoming Justin Knecht (@verticalbones) back to The Gibson Hotel for our last iGAP session of 2012. Justin has been with us before and it's always been a great session, but this year there was a twist to the tale.

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Posted in: Product Development

Before asking customers to validate your thinking, ask what they think

Posted on November 22, 2012 by Emer O'Donnell

We had the pleasure, last Friday morning, of welcoming Sean Ellis (he of Dropbox, LogMeIn etc fame) back to The Gibson Hotel for a day of discussion and debate as part of this year's iGAP. I'm lucky to have seen Sean deliver before, so whilst I was looking forward to the day, I wasn't expecting any light bulb moments! But light bulb moments have a tendency to come along when you least expect them!

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Posted in: Product Development, Customer Validation