--- title: Select Strategies Blog | Sweet Spot description: Sweet Spot | --- [![selectstrategies](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2095342574.png)](http://www.selectstrategies.com/) - [Our Story](http://www.selectstrategies.com/our-story/) - [Business Growth Transformer](http://www.selectstrategies.com/services/) - [Growth Insights](http://www.selectstrategies.com/growth-insights/) - [Business Battlecard](http://www.selectstrategies.com/battlecard/) - [Blog](http://www.selectstrategies.com/blog/) - [Clients](http://www.selectstrategies.com/clients/) ![ss-banner-blog.jpg](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2097799143.jpg?width=1442&name=file-2097799143.jpg "ss-banner-blog.jpg") ## [Sweet Spot is the Secret of Strategy](https://blog.selectstrategies.com/blog/sweet-spot-is-the-secret-to-strategy) Posted on July 11, 2016 by [Paul O'Dea](https://blog.selectstrategies.com/blog/author/paul-odea) [![](https://blog.selectstrategies.com/hubfs/Doublet-Sweet_Spots.jpg)](https://blog.selectstrategies.com/blog/sweet-spot-is-the-secret-to-strategy) [Doublet](http://www.doublet.com/en/UK) is a French family business that provides signage design, production and installation services to customers, like the Tour de France. They are at the top of their game in delivering visual impact. Everyone wants their signage, flags and services - corporates, retailers, public bodies, local public bodies and sports associations. [Read More](https://blog.selectstrategies.com/blog/sweet-spot-is-the-secret-to-strategy) Posted in: [Sweet Spot](https://blog.selectstrategies.com/blog/topic/sweet-spot) ## [Sour Spots to Sweet Spots](https://blog.selectstrategies.com/blog/sour-spots-to-sweet-spots) Posted on October 14, 2015 by [Paul O'Dea](https://blog.selectstrategies.com/blog/author/paul-odea) [![](https://blog.selectstrategies.com/hubfs/Sour_spot_to_sweet_spot.jpg)](https://blog.selectstrategies.com/blog/sour-spots-to-sweet-spots) People spend a lot of time talking about ["sweet spot”](https://blog.selectstrategies.com/blog/sweet-spot-is-the-secret-to-strategy) or ideal customers, who are the best fit for their business. But what about the sour spot customers? How much time do you spend talking about the customers who are a bad fit for your business? In some ways they may be customers you prefer not to think about. Like bad relationships if you don't think about them, they may not appear to be there. [Read More](https://blog.selectstrategies.com/blog/sour-spots-to-sweet-spots) Posted in: [Customers](https://blog.selectstrategies.com/blog/topic/customers), [Sweet Spot](https://blog.selectstrategies.com/blog/topic/sweet-spot) [All posts](https://blog.selectstrategies.com/blog/all) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fsweet-spot%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fsweet-spot%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fsweet-spot%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fsweet-spot%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Select%20Strategies%20Blog%20%7C%20Sweet%20Spot) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fsweet-spot%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fsweet-spot%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Blog Archive - 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