We’ve all been there. The CEO stands up, presents his vision of the future. He outlines the great and detailed plan the senior team has been working on for weeks. There are usually drinks. Everyone is on a high.Then next morning everyone goes back to the day job. Nothing changes and that great plan (which cost $$$ in consultant’s fees to develop) is consigned to the shelf behind the CEO’s desk.
In a previous post (Getting to Product/Market Fit - how can startups get there faster) and in the book The Business Battlecard (www.selectstrategies.com) I wrote, about the science of product/market fit and different approaches to get their faster. The scientific and tools based approach to product/market fit is promoted so widely now by people like Steve Blank, Eric Ries, Sean Ellis, Tristan Kromer, Morgan Brown and others that sometimes we forget the human element. I got a sharp reminder recently.