A novel approach...closing that all-important first reference customer

Posted on March 13, 2012 by Paul O'Dea

Winning the first international reference site is tough. The normal rules don't apply. Greg Turley (Cartrawler) told a great story recently which has become known as the 'embassy close'.

The challenge Greg faced was getting that critical signature from an international airline. He had tried everything. Frustration in getting it across the line was mounting. Vanity was the only route left. He told his sales manager to call the international airlines key buyer to tell him that the CEO of Cartrawer (Greg) was hoping to meet him in Warsaw in the Irish embassy, with the Irish Ambassador and some media to sign the famous contract.

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Posted in: Startups, Sales