We spend a large portion of our working week at meetings. But how many are effective, productive and contribute to transforming business growth? Many companies start off with great intentions but find that meetings, particularly weekly management meetings, gradually slip into Groundhog Day and are an ineffective use of people’s time.

Having listened to increasing complaints about this we decided to put together some useful tips for you to consider:

People spend a lot of time talking about "sweet spot” or ideal customers, who are the best fit for their business.

But what about the sour spot customers? How much time do you spend talking about the customers who are a bad fit for your business? In some ways they may be customers you prefer not to think about. Like bad relationships if you don't think about them, they may not appear to be there.