--- title: Select Strategies Blog | Market Entry description: Market Entry | --- [![selectstrategies](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2095342574.png)](http://www.selectstrategies.com/) - [Our Story](http://www.selectstrategies.com/our-story/) - [Business Growth Transformer](http://www.selectstrategies.com/services/) - [Growth Insights](http://www.selectstrategies.com/growth-insights/) - [Business Battlecard](http://www.selectstrategies.com/battlecard/) - [Blog](http://www.selectstrategies.com/blog/) - [Clients](http://www.selectstrategies.com/clients/) ![ss-banner-blog.jpg](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2097799143.jpg?width=1442&name=file-2097799143.jpg "ss-banner-blog.jpg") ## [Planning a new market entry - avoid a Waterloo!](https://blog.selectstrategies.com/blog/planning-a-new-market-entry-avoid-a-waterloo) Posted on June 06, 2013 by [Emer O'Donnell](https://blog.selectstrategies.com/blog/author/emer-odonnell) [![](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2352213677.jpeg)](https://blog.selectstrategies.com/blog/planning-a-new-market-entry-avoid-a-waterloo) We recently published an article on how [planning a new market entry can help avoid a Waterloo](http://www.selectstrategies.com/growth-insights/plan-your-market-entry-or-you-may-find-your-waterl/). In the article we talked about the battlegrounds a CEO needs to consider when approaching a new market. There are myriad questions which need answers when you are planning a new market entry - yet in our experience there is often a common bias at play, which may lead to poor decision making.   [Read More](https://blog.selectstrategies.com/blog/planning-a-new-market-entry-avoid-a-waterloo) Posted in: [Market Entry](https://blog.selectstrategies.com/blog/topic/market-entry) ## [Successful market entry - the challenge continues](https://blog.selectstrategies.com/blog/successful-market-entry-the-challenge-continues) Posted on February 04, 2013 by [Paul O'Dea](https://blog.selectstrategies.com/blog/author/paul-odea) [![](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2366561630.jpeg)](https://blog.selectstrategies.com/blog/successful-market-entry-the-challenge-continues)   Successful market entry is a challenge, whether you are a tiny [startup](https://blog.selectstrategies.com/blog/want-to-make-your-startup-succeed-be-yourself-with-more-skill) seeking your first market, or a more seasoned entrepreneur searching for [growth](https://blog.selectstrategies.com/blog/3-reasons-why-business-growth-transformation-projects-fail). In fact history tells us that for every four attempts only one is successful. With these daunting statistics it makes sense to prepare as best you can. [Read More](https://blog.selectstrategies.com/blog/successful-market-entry-the-challenge-continues) Posted in: [Business Growth](https://blog.selectstrategies.com/blog/topic/business-growth), [Market Entry](https://blog.selectstrategies.com/blog/topic/market-entry) [All posts](https://blog.selectstrategies.com/blog/all) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fmarket-entry%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fmarket-entry%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fmarket-entry%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fmarket-entry%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Select%20Strategies%20Blog%20%7C%20Market%20Entry) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fmarket-entry%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fmarket-entry%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Blog Archive - 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