We recently published an article on how planning a new market entry can help avoid a Waterloo. In the article we talked about the battlegrounds a CEO needs to consider when approaching a new market. There are myriad questions which need answers when you are planning a new market entry - yet in our experience there is often a common bias at play, which may lead to poor decision making.

Successful market entry is a challenge, whether you are a tiny startup seeking your first market, or a more seasoned entrepreneur searching for growth. In fact history tells us that for every four attempts only one is successful. With these daunting statistics it makes sense to prepare as best you can.