---
title: Select Strategies Blog | Product/Market Fit
description: Product/Market Fit |
---

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## [Founder Denial Versus Product/Market Fit](https://blog.selectstrategies.com/blog/founder-denial-versus-product-market-fit)

 Posted on November 02, 2014 by [Paul O'Dea](https://blog.selectstrategies.com/blog/author/paul-odea)

[![](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2339363304.jpg)](https://blog.selectstrategies.com/blog/founder-denial-versus-product-market-fit)

In a previous post ([Getting to Product/Market Fit - how can startups get there faster](https://blog.selectstrategies.com/blog/getting-to-product/market-fit-how-can-startups-get-there-faster)) and in the book [**The Business Battlecard**](http://www.selectstrategies.com/battlecard/) (www.selectstrategies.com) I wrote, about the science of [product/market fit](http://www.selectstrategies.com/growth-insights/product-management-finding-the-right-productmarket/) and  different approaches to get their faster. The scientific and tools based approach to product/market fit is promoted so widely now by people like Steve Blank, Eric Ries, Sean Ellis, Tristan Kromer, Morgan Brown and others that sometimes we forget the human element. I got a sharp reminder recently.

[Read More](https://blog.selectstrategies.com/blog/founder-denial-versus-product-market-fit)

 Posted in: [Entrepreneur](https://blog.selectstrategies.com/blog/topic/entrepreneur), [Founder](https://blog.selectstrategies.com/blog/topic/founder), [Product/Market Fit](https://blog.selectstrategies.com/blog/topic/productmarket-fit)

## [Getting to product/market fit - how can startups get there faster?](https://blog.selectstrategies.com/blog/getting-to-product/market-fit-how-can-startups-get-there-faster)

 Posted on July 30, 2014 by [Paul O'Dea](https://blog.selectstrategies.com/blog/author/paul-odea)

[![](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2339940275.jpg)](https://blog.selectstrategies.com/blog/getting-to-product/market-fit-how-can-startups-get-there-faster)

Startups can be dark places. Founders can be both confused and manic in equal measure. The heroes journey is tempered with lack of cash and lots of uncertainty. Yet the joy and freedom of choosing to follow your dream is so rewarding. Incubators, universities and investors ask whether there is a better way to get to [product/market fit?](http://www.selectstrategies.com/growth-insights/product-management-finding-the-right-productmarket/) They ask how startups can learn to build their companies more efficiently? 

[Read More](https://blog.selectstrategies.com/blog/getting-to-product/market-fit-how-can-startups-get-there-faster)

 Posted in: [Startups](https://blog.selectstrategies.com/blog/topic/startups), [Product/Market Fit](https://blog.selectstrategies.com/blog/topic/productmarket-fit)

## [Startups - What's in a name?](https://blog.selectstrategies.com/blog/startups-whats-in-a-name)

 Posted on July 21, 2014 by [Emer O'Donnell](https://blog.selectstrategies.com/blog/author/emer-odonnell)

[![](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2340276860.jpg)](https://blog.selectstrategies.com/blog/startups-whats-in-a-name)

Have you ever wondered how startups go about selecting a name for their businesses? Often it seems they choose a name that reflects what the product does. Seems to make sense – yes? Yet when you are an early stage startup trying to find [product/market fit](http://www.selectstrategies.com/growth-insights/product-management-finding-the-right-productmarket/) that can be tricky. What if you pivot to a new industry or application of your product?

[Read More](https://blog.selectstrategies.com/blog/startups-whats-in-a-name)

 Posted in: [Startups](https://blog.selectstrategies.com/blog/topic/startups), [Product/Market Fit](https://blog.selectstrategies.com/blog/topic/productmarket-fit)

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