--- title: Select Strategies Blog | Critical Lead Measures description: Critical Lead Measures | --- [![selectstrategies](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2095342574.png)](http://www.selectstrategies.com/) - [Our Story](http://www.selectstrategies.com/our-story/) - [Business Growth Transformer](http://www.selectstrategies.com/services/) - [Growth Insights](http://www.selectstrategies.com/growth-insights/) - [Business Battlecard](http://www.selectstrategies.com/battlecard/) - [Blog](http://www.selectstrategies.com/blog/) - [Clients](http://www.selectstrategies.com/clients/) ![ss-banner-blog.jpg](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2097799143.jpg?width=1442&name=file-2097799143.jpg "ss-banner-blog.jpg") ## [Increase Growth with Critical Lead Measures](https://blog.selectstrategies.com/blog/increase-growth-with-critical-lead-measures) Posted on July 16, 2014 by [Paul O'Dea](https://blog.selectstrategies.com/blog/author/paul-odea) [![](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2345179329.jpg)](https://blog.selectstrategies.com/blog/increase-growth-with-critical-lead-measures) Joe is CEO of a mid-sized software company that sells enterprise software to financial institutions. The sales cycles are typically 18 months and there are a lot of decision makers to convince. He is one of those CEOs that staff love most of the time. He runs a good business. There is a pace to it. The financials are always produced on the seventh day of the month. Products are always shipped four weeks after the product software goes to the quality assurance department. Joe is a doer and he expects others to do what they say they will do. [Read More](https://blog.selectstrategies.com/blog/increase-growth-with-critical-lead-measures) Posted in: [Business Growth](https://blog.selectstrategies.com/blog/topic/business-growth), [Critical Lead Measures](https://blog.selectstrategies.com/blog/topic/critical-lead-measures), [Sales](https://blog.selectstrategies.com/blog/topic/sales), [Sales Teams](https://blog.selectstrategies.com/blog/topic/sales-teams) [All posts](https://blog.selectstrategies.com/blog/all) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fcritical-lead-measures%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fcritical-lead-measures%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fcritical-lead-measures%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fcritical-lead-measures%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Select%20Strategies%20Blog%20%7C%20Critical%20Lead%20Measures) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fcritical-lead-measures%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Ftopic%2Fcritical-lead-measures%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Blog Archive - 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