We work with startups all the time. On iGAP we meet 25+ new ones every year, each with their own set of challenges and issues to figure out. A friend of ours, let’s call him Jeff, has recently set up an internet business. One evening last week Jeff popped over for some advice and feedback on his beta site.

Someone asked me an interesting question recently - what is the right number of founders in a startup? Most of us only have the agony or ecstasy of a few startups so this an important question to consider early on. Like all seemingly straightforward questions, the answer is complex.