Before asking customers to validate your thinking, ask what they think

Posted on November 22, 2012 by Emer O'Donnell

We had the pleasure, last Friday morning, of welcoming Sean Ellis (he of Dropbox, LogMeIn etc fame) back to The Gibson Hotel for a day of discussion and debate as part of this year's iGAP. I'm lucky to have seen Sean deliver before, so whilst I was looking forward to the day, I wasn't expecting any light bulb moments! But light bulb moments have a tendency to come along when you least expect them!

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Posted in: Product Development, Customer Validation