We had the pleasure, last Friday morning, of welcoming Sean Ellis (he of Dropbox, LogMeIn etc fame) back to The Gibson Hotel for a day of discussion and debate as part of this year's iGAP. I'm lucky to have seen Sean deliver before, so whilst I was looking forward to the day, I wasn't expecting any light bulb moments! But light bulb moments have a tendency to come along when you least expect them!
Before asking customers to validate your thinking, ask what they think
Posted on November 22, 2012 by Emer O'Donnell
Posted in: Product Development, Customer Validation