The phrase 'the elephant in the room' is often used yet it's impact is less frequently talked about. Sure we can all play along acknowledging the 'elephant' but not discussing it. However I wonder what impact this elephant ignoring has on growing companies?

Whilst browsing through Linkedin at my desk today over a sambo I came across an interesting discussion on how different roles have different views on business and life.

I laughed so much I just had to share it…

I often have the privilege of providing business growth coaching to smart CEOs in the tech sector. Many struggle to get the story of their business straight. It gets clouded in a fog of digital speak. It is hard not to be seduced into colluding with these CEOs trying to improve their PointPoint deck.

Successful market entry is a challenge, whether you are a tiny startup seeking your first market, or a more seasoned entrepreneur searching for growth. In fact history tells us that for every four attempts only one is successful. With these daunting statistics it makes sense to prepare as best you can.