Send your sales team to the movies

Posted on March 18, 2016 by Paul O'Dea

Buyers have access to more information than ever before. They are well educated on what they need. Most are well down the buying process before they meet a salesperson. Their eyes glaze over as another powerpoint deck is opened.

Sales people have lots of technology based sales tools. They have tools to find new prospects, keep information on those prospects, send targeted emails, forecast sales etc. However, many are rooted to their technology rather than engaging buyers. They lack the most important sales tool – the ability to tell a great story.

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Posted in: Sales

Send your marketing people to coding and maths classes

Posted on March 02, 2016 by Paul O'Dea

The role of marketing is to fill the top of the sales funnel with leads that might be interested in buying your product. Traditionally marketing used a variety of ‘tools’ like conferences, PR, keynote speeches, database building and email campaigns.

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Posted in: Marketing