--- title: Successful market entry - the challenge continues description: History tells us that for every four attempts at successful market entry only one succeeds. image: https://blog.selectstrategies.com/hs-fs/hub/447849/file-2366561630.jpeg --- [![selectstrategies](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2095342574.png)](http://www.selectstrategies.com/) - [Our Story](http://www.selectstrategies.com/our-story/) - [Business Growth Transformer](http://www.selectstrategies.com/services/) - [Growth Insights](http://www.selectstrategies.com/growth-insights/) - [Business Battlecard](http://www.selectstrategies.com/battlecard/) - [Blog](http://www.selectstrategies.com/blog/) - [Clients](http://www.selectstrategies.com/clients/) ![ss-banner-blog.jpg](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2097799143.jpg?width=1442&name=file-2097799143.jpg "ss-banner-blog.jpg") ## [Successful market entry - the challenge continues](https://blog.selectstrategies.com/blog/successful-market-entry-the-challenge-continues) Posted on February 04, 2013 by [Paul O'Dea](https://blog.selectstrategies.com/blog/author/paul-odea) **![success market entry](https://blog.selectstrategies.com/hs-fs/hub/447849/file-2366561630.jpeg?width=176&name=file-2366561630.jpeg "success market entry")**   Successful market entry is a challenge, whether you are a tiny [startup](https://blog.selectstrategies.com/blog/want-to-make-your-startup-succeed-be-yourself-with-more-skill) seeking your first market, or a more seasoned entrepreneur searching for [growth](https://blog.selectstrategies.com/blog/3-reasons-why-business-growth-transformation-projects-fail). In fact history tells us that for every four attempts only one is successful. With these daunting statistics it makes sense to prepare as best you can. Taking on a [new market](https://blog.selectstrategies.com/blog/planning-a-new-market-entry-avoid-a-waterloo) is an issue that affects all parts of the business and poses numerous challenges - understanding the market, identifying partners, appraising the competition, recruiting suitable staff etc. In our experience, all companies, regardless of sector, need to consider the following five questions when considering new market entry: - What do you want to be famous for? - Who are your selected customers? - Where is your measurable value? - Why should customers choose you rather than the competition? - How will you get your product to market? In our upcoming 1 day workshop with Enterprise Ireland, I will take participants through a series of tools and exercises to help answer these questions. We'll take a hard look at the competition, challenge you hard on your assumptions and consider what SMART next steps you should take. If you are interested in joining us visit: [http://bit.ly/11Ikf3b](http://www.enterprise-ireland.com/EI_Corporate/en/Events/OurEvents/Excel-at-Export-Selling-Series-/Successful-Market-Entry-Select-Strategies-12-March-2013.html)to find out more. #makinggrowthhappen Posted in: [Business Growth](https://blog.selectstrategies.com/blog/topic/business-growth), [Market Entry](https://blog.selectstrategies.com/blog/topic/market-entry) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Successful%20market%20entry%20-%20the%20challenge%20continues) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Demail) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Successful%20market%20entry%20-%20the%20challenge%20continues) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.selectstrategies.com%2Fblog%2Fsuccessful-market-entry-the-challenge-continues%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Blog Archive - 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