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Sweet Spot is the Secret of Strategy

Posted on July 11, 2016 by Paul O'Dea

Doublet is a French family business that provides signage design, production and installation services to customers, like the Tour de France. They are at the top of their game in delivering visual impact. Everyone wants their signage, flags and services - corporates, retailers, public bodies, local public bodies and sports associations.

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Posted in: Sweet Spot

Sour Spots to Sweet Spots

Posted on October 14, 2015 by Paul O'Dea

People spend a lot of time talking about "sweet spot” or ideal customers, who are the best fit for their business.

But what about the sour spot customers? How much time do you spend talking about the customers who are a bad fit for your business? In some ways they may be customers you prefer not to think about. Like bad relationships if you don't think about them, they may not appear to be there.

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Posted in: Customers, Sweet Spot